SWISS SIDE

Creative Strategy

Creative Strategy

Creative Direction

Creative Direction

Production

Production

An intimate portrait of speed and precision. The film reduces cycling to its essentials - movement, tension, emotion. It taps into the rider’s internal world, where the sensation of speed lives before any landscape exists. Swiss Side’s aerodynamic expertise sits beneath the surface, informing the kit and the posture, but the focus is the human experience of going fast and what that feeling demands.

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PROJECTS

SWISS SIDE

Creative Strategy

Creative Strategy

Creative Direction

Creative Direction

Production

Production

An intimate portrait of speed and precision. The film reduces cycling to its essentials - movement, tension, emotion. It taps into the rider’s internal world, where the sensation of speed lives before any landscape exists. Swiss Side’s aerodynamic expertise sits beneath the surface, informing the kit and the posture, but the focus is the human experience of going fast and what that feeling demands.

MORE

PROJECTS

SWISS SIDE

Creative Strategy

Creative Strategy

Creative Direction

Creative Direction

Production

Production

An intimate portrait of speed and precision. The film reduces cycling to its essentials - movement, tension, emotion. It taps into the rider’s internal world, where the sensation of speed lives before any landscape exists. Swiss Side’s aerodynamic expertise sits beneath the surface, informing the kit and the posture, but the focus is the human experience of going fast and what that feeling demands.

MORE

PROJECTS