
SALOMON
Creative Strategy
Creative Strategy
Creative Direction
Creative Direction
Production
Production
A dynamic spot for Salomon, showcasing elite athlete Miao Yao in her custom-designed outfit for the legendary UTMB in Chamonix. Filmed under intense time constraints, this project demanded speed, precision and adaptability. With only limited access to the athlete, we followed her during real training sessions to capture authentic, high-energy visuals that reflect both her performance and the spirit of Chamonix.
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PROJECTS

SALOMON
Creative Strategy
Creative Strategy
Creative Direction
Creative Direction
Production
Production
A dynamic spot for Salomon, showcasing elite athlete Miao Yao in her custom-designed outfit for the legendary UTMB in Chamonix. Filmed under intense time constraints, this project demanded speed, precision and adaptability. With only limited access to the athlete, we followed her during real training sessions to capture authentic, high-energy visuals that reflect both her performance and the spirit of Chamonix.
MORE
PROJECTS


