SALOMON

Creative Strategy

Creative Strategy

Creative Direction

Creative Direction

Production

Production

A dynamic spot for Salomon, showcasing elite athlete Miao Yao in her custom-designed outfit for the legendary UTMB in Chamonix. Filmed under intense time constraints, this project demanded speed, precision and adaptability. With only limited access to the athlete, we followed her during real training sessions to capture authentic, high-energy visuals that reflect both her performance and the spirit of Chamonix.

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PROJECTS

SALOMON

Creative Strategy

Creative Strategy

Creative Direction

Creative Direction

Production

Production

A dynamic spot for Salomon, showcasing elite athlete Miao Yao in her custom-designed outfit for the legendary UTMB in Chamonix. Filmed under intense time constraints, this project demanded speed, precision and adaptability. With only limited access to the athlete, we followed her during real training sessions to capture authentic, high-energy visuals that reflect both her performance and the spirit of Chamonix.

MORE

PROJECTS

SALOMON

Creative Strategy

Creative Strategy

Creative Direction

Creative Direction

Production

Production

A dynamic spot for Salomon, showcasing elite athlete Miao Yao in her custom-designed outfit for the legendary UTMB in Chamonix. Filmed under intense time constraints, this project demanded speed, precision and adaptability. With only limited access to the athlete, we followed her during real training sessions to capture authentic, high-energy visuals that reflect both her performance and the spirit of Chamonix.

MORE

PROJECTS